2025 marks the year Nike Football decided to flip its strategy and reclaim its place as the #1 brand for football players, fans, and fashion enthusiasts.

My job? Create a new look and feel for the brand. One that is equally as nostalgic as it is innovative, with a touch of edginess—all starting with the momentous launch of the Phantom 6 and Nike Football’s first homepage takeover.

The result? Over 15M+ views on Instagram, @nikefootball’s best-performing TikTok to date (2.3M views to 305K likes), and North America’s best-selling product within 24 hours of launch. Not too bad.